What are the benefits of selling your property exclusively?
Selling a property can be a challenging and complex task. There are, of course, several ways to make this process simpler and more efficient. One of these ways is to sell your property on an exclusive basis. By doing so, you will benefit from a series of advantages that can help you sell your home faster and for a better price.
However, there are still several issues associated with “exclusivity”, which, let’s say, scare many people who want to sell their property. For this simple fact, I decided to write this article where I analyze not only what it really means, but also the benefits of selling your property with an exclusive contract.
What does it mean to sell a property exclusively?
Firstly, it is worth demystifying “exclusivity”. Selling a property with an exclusive contract means, first and foremost, that you trust and agree to work with a single real estate agent to promote the sale of your home. In other words, this consultant will be solely responsible for developing a strategy together with you and then managing and promoting your property. In fact, only that agent will apply it, but any real estate agent on the market can bring a buyer and complete the deal.
However, although exclusivity may seem limiting, it has many more advantages than disadvantages!
For example, an exclusive consultant will be much more dedicated to selling your home. You will invest more time and more resources in publicity and promotion, which are not normally allocated to properties, under an open regime. This is because, normally, with an open property, agents will “hide” the property just for them (as anyone can sell it, without them earning the said commission). Under an exclusivity regime, on the other hand, your property is shared en masse, taking advantage of the full potential of the market.
Furthermore, an exclusive agent also has a much deeper understanding of the local real estate market, so they are able to help you set the best price for your home.
What are the 4 benefits of the exclusivity contract when selling your home?
1) Dedication – One of the main benefits of selling your home with an exclusive contract is, obviously, the fact that there will be greater dedication on the part of the exclusive agent. This means that you will be focused on you and your property, instead of focusing on the profit of the business, and therefore you will invest much more time and resources in promoting, publicizing and, of course, finding qualified buyers for your property. .
2) Investment – Another advantage of exclusivity is the investment in resources and time. This often means that the consultant will also invest his money in publicizing and promoting your property. To find qualified buyers, for example, good Marketing is necessary. And, good Marketing, and the resources needed to produce it (photographs, videos, promotional texts, advertisements, physical media, among other resources), usually have a lot of associated costs. With an exclusivity contract, these resources, and the visibility that comes with them, are guaranteed.
3) Control – Selling a house is, in itself, a challenging task. Namely, if you do it alone… but sometimes it can become even more complicated, the greater the number of people involved in the process. Thus, another of the advantages of exclusivity is the fact that you can work more closely with a consultant and thus have much more control, not only over the process of selling your home, but also over the agenda and all bureaucratic processes. and associated documentation.
4) Efficiency – Selling a house is a business like any other!!! Nobody likes to lose out. In short, establishing an exclusive contract to sell your property is, without a doubt, more advantageous. This is because, by benefiting from an exclusive agent, their focus, their dedication and their commitment to the property, the probability of selling your home as quickly as possible, for the best possible price and safely, is much higher.
What are the disadvantages of selling my property on an exclusive basis?
Obviously, there are some downsides to exclusivity! One of them is the probability of closing a contract with a less professional consultant, and who stops “fighting”, so to speak, for your business, after signing the contract. Another disadvantage is, for example, the fact that you cannot sell the house yourself, and also the duration of the contract, which normally lasts 6 months.
However, the exclusivity regime that I propose obviously has many advantages! My dedication, my professionalism, my focus and even the Marketing tools I have at my disposal, enable me to boost the sale of your property with efficiency and objectivity. By signing an exclusive contract with me, for example, you are hiring the largest group within Century21 in the Iberian Peninsula, with stores in Porto, Leiria, Torres Vedras, Lisbon and the Algarve, with a legal department, credit intermediation, commercial department and own marketing team working side by side with you, for you.
And here it is, another article that I think will be of special interest to you, who want to sell your property in the best way possible. Don’t forget, my success is reflected in your satisfaction. See you soon…