Real estate consultant: how can he help you sell your property?
Selling a property can be a complicated and time-consuming process. In addition to involving many details and procedures that must be followed strictly, it is also necessary to have some knowledge of the real estate market, but also of current trends. For example, to set the right price for your property.
The value of your property and, consequently, its sales process, can also be affected by external factors, such as the location of the property, the current socioeconomic situation in the country and obviously, competition in the market.
It’s important to have someone who can help you with this process! Someone who can make the process much more attractive and, especially, help you save time and resources. Someone who can help you sell your property more efficiently, quickly and safely, and ensure you get the best possible price.
Obviously, hiring a real estate consultant to sell your property has its advantages and disadvantages, like everything in life! But, let’s start with five specific advantages, which I think are the most attractive!
What are the 5 advantages of hiring a real estate consultant?
1) Market knowledge and identification of the target audience: The real estate consultant has knowledge of the local market and, I dare say, sometimes even nationally! For this reason, it can help you easily identify the right target audience for your property. Additionally, an advisor can help you understand market trends and how they affect the final value of your home.
2) Sales communication: The real estate consultant can help you effectively communicate important information about your property. In addition to highlighting the unique characteristics of your property, and presenting them in an attractive way, the consultant also has access to numerous tools and communication channels, which they can use for communication and publicity. Digital marketing, for example, is one of the tools that real estate consultants can use to communicate the property to potential buyers. Professional advertisements, photographs and videos can, without a doubt, help to make your property more appealing to buyers and increase the likelihood of a sale.
3) Correct assessment of the property: The real estate consultant can help you correctly assess the value of your property based, for example, on factors such as: location; the size; its condition; properties for sale that may be competitors to yours; and properties sold in the last six months. This can help you set a fair value for your property, and ensure you get the best price possible.
4) Identification and Valuation: Identify the various added values or weaknesses that may create objections on the part of the potential buyer that a home may have. In other words, the consultant can identify and advise, for example, small improvements, or small adjustments to the decoration, which can be made to make your property more attractive to buyers, thus reducing the negotiation margin and sales time.
5) Availability of the real estate consultant: The truth is that, most of the time, we hire a real estate consultant only for the time they can save us during the process of selling your property. And that’s okay… because this is also a very important factor.
Hiring a real estate consultant has its advantages and disadvantages!
As I already mentioned, hiring a real estate consultant to sell a property has its advantages and disadvantages.
One of these disadvantages is, of course, the fact that the chosen real estate consultant is not up to the challenge and/or does a poor job of promotion or mediation. In this case, the owner will “be stuck”, so to speak, with this bad choice for the entire duration of the exclusivity contract.
Another disadvantage is the consultant’s fees for your property. It is true that real estate consultants charge a fee for selling the property. There is nothing new here! These fees may vary according to the value of the property and the characteristics of the business, but generally range between 3% and 5%. Obviously, this is an additional amount that you can earn if you sell your property yourself. But don’t discount all the advantages I mentioned above… You could risk “burning your property” on the market and then sell it for a much lower price, a year later…
It is important to remember that the real estate consultant works for the owner! Something that encourages us to always make the sale for the highest possible price!
E aqui está, mais um artigo que penso ser de especial interesse para si, que quer vender o seu imóvel da melhor forma possível. Não se esqueça, o meu sucesso reflete-se na sua satisfação. Vemo-nos em breve…